A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...
The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021. Facebook estimates that, in aggregate, it is now underreporting iOS web ...
Facebook has announced the official launch of its conversion tracking tool, an Ad Manager update which can count actions such as check outs and registrations generated by ads. This allows advertisers ...
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