A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate. Facebook advertising is one of the best tools ...

Matthew Zucca, a tech enthusiast and former consultant from Canada, joined Android Police in 2023. Leveraging his technical knowledge and previous consulting experience, Matthew got his first two ...

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from ...

Opinions expressed by Entrepreneur contributors are their own. High-ticket products are the holy grail in the world of sales. Put simply, these products are the ones that have the highest profit ...