Fast food has a reputation for being comprised of filler ingredients. These chain restaurants put the work into making food ...

Big movies often have fast food tie-ins. While some of these marketing ploys are lackluster or feel forced, others have come ...

Fast food chains constantly introduce new menu items seeking the next viral sensation or profit-driving staple, but most innovations fail to achieve lasting success. The industry’s experimental nature ...

Unilever-owned food brand Knorr is embracing dupe culture with a social-first ad campaign and partnership with celebrity chef Martha Stewart, per details shared with Marketing Dive. The campaign ...

Fast food has evolved from simple roadside stands to a massive global industry worth nearly one trillion dollars. Today's landscape presents both fascinating trends and concerning health realities as ...

It's no secret that Americans enjoy fast food. Drive down any main road in the United States — whether in a bustling city or a tiny town — and you're bound to see a lineup of various fast food joints.

Fried chicken has become a massive battleground. That’s because in addition to chicken being a growth area, nobody agrees on the best fried chicken. That makes anyone with a half-decent fried chicken ...