Fido might not think you’re funny. As a matter of fact, you might be hurting his feelings if you play the latest viral game with him. That’s according to professor Philip Tedeschi, the human-animal ...

A new social media craze called What The Fluff is sweeping the Internet where pets are tricked into thinking their owner has vanished under a blanket - and their perplexed reactions are brilliant. The ...

Dog owners everywhere are confounding their pups with the latest internet craze, known as the "What the Fluff" challenge. The rules are simple: As their pets look on, wannabe tricksters hold a blanket ...

The “What The Fluff Challenge”, which is currently taking the internet by storm, is not aimed at raising awareness for any special cause, except to remind us of how adorable dogs are (a noble cause ...

File this one under the “too much time on their hands” category, or alternately, “I just love to confuse the heck out of my dog.” Either way, people — maybe even entrepreneurial people –are taking the ...

TUSCARAWAS COUNTY, Ohio — The ‘What the Fluff’ internet challenge has confused dogs all over the world — and now a Tuscarawas County Sheriff’s Office K9 officer is getting in on the action. He’s not ...

People are going crazy over this new Instagram craze. We can’t deny it–we’re coocoo about it too, and for all the right reasons. We’re all guilty for scrolling through Instagram during stressful days.

In the challenge, you tease your dog from behind a blanket covering your body and once you drop the blanket, you “magically” disappear and your dog is supposed to come find you. However, when Kelsea ...

Mashable believes it has traced the challenge to a video posted last week by the owner of a Siberian husky in the United Kingdom - ah, it’s international - named Jax who “encouraged followers to try ...

If you are not following your social media accounts closely, you are probably missing out on the latest adorable challenge that is taking the internet and pets by storm. Screen grab (Instagram/ ...