When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Leeds United/Juventus/Bristol City/Manchester City Once upon a time, football crests were ...

For football fans, repping their team's logo is a crucial part of showing support, so when Aston Villa's underwhelming new design was recently leaked, it's safe to say there was a mixed response. Some ...

Changes to sports logos can provoke strong sentiments among fans. For every success like the new New York Jets logo, there's logo redesign that prompts ire in the stands. The jury's still out, but it ...

Australian rules football club Essendon, known as the Bombers, is reportedly considering making a change to its logo by replacing the aircraft in the center of its emblem. Essendon will ask fans ...

When it's a slow news day ... or month, writers need to be creative. Sometimes it works and sometimes it doesn't. We'd like to present a case in which it doesn't. Every college football fan thinks ...

The Houston Dynamo and Dash announced a rebrand of both teams Tuesday, which involves a slight tweak to the name and logos. The organization, which owns the Dynamo, Dash and regional youth affiliates, ...

Once upon a time, football crests were sacred. They weren’t “logos” at all. They were heirlooms, passed down like pocket watches, stitched into kits, carved into memory, it’s safe to say for many it ...