The Ford Edsel was launched in 1958 with grand expectations but quickly became a symbol of failure in the automotive industry ...

The Edsel has never been a hit, but like many other short-lived nameplates, it has become particularly desirable in the world of collectors. Finding an original Ford Edsel in good shape isn't easy.

A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

Take pity on the poor Edsel. Though it has gone down in automotive history as one of the worst marketing disasters of all time, Ford's original plan was to slot the new $250 million Edsel division ...

Edsels like this 1959 Corsair convertible may enjoy retro cachet these days, but the car was an unpopular and costly flop in its own time. Image courtesy of Matthew Brown 1957: It's E-day, as Ford ...

The Henry Ford Museum's new "Driving America" exhibit displays a 1957 DeSoto Fireflite four-door hardtop, which I figured would make a good subject for this column. Four-door hardtops have all the ...

Remember the ill-fated Edsel brand named after the son of Henry Ford? Founded in 1956 and phased out in 1959 over bad reception and millions of dollars in losses, Edsel continues to fascinate to this ...

The 1960 Ford Starliner vs Edsel showdown highlights two iconic classics and what makes each one special to car enthusiasts. ...

It's not uncommon for popular automakers to form entirely new sub-brands in order to target a different sort of market. Today, there are numerous examples of this practice, especially when it comes to ...

On Nov. 19, 1959, Ford discloses plans to end production of the Edsel. Code-named the E-car, the Edsel had been introduced on Sept. 4, 1957, or E-Day, to slot between Mercury and Lincoln. It was a ...