According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...