Here's the modern framework that helps every location rank, attract more customers and reduce marketing costs.

Franchise businesses are growing at a startling rate, but so are the challenges that come with them. In fact, the gross domestic product of the franchise sector will increase by a projected 5.1 ...

CEO of LocalSEOGuide.com, SEO veteran, editor of Local SEO Guide blog, cofounder of BayAreaSearch.org, 20+ years of internet experience. SEO is fraught with myths and misconceptions. Although Google ...

If you like getting repeatedly punched in the face with a boxing glove on a mechanical arm, then working on a Local SEO program for multi-location franchises is the right job for you. While SEO for ...

Local SEO fails when enterprises lack a well-structured plan. Use this guide to produce a scalable local SEO strategy for your business. Local SEO is a pretty complex beast. There are many moving ...

Over the years, I have heard dozens of franchise salespeople lament the social media efforts of their franchisors. They often feel the money spent on social media is wasted when it comes to franchise ...

The post-pandemic business landscape is a hotbed for SERP (search engine results pages) ranking competition. With drastic algorithm changes adding to the pressure, now’s the time for businesses to ...

Marketing is the quiet yet critical part of any business. You can have a great idea and turn it into a desirable product, but if you don’t market it to your target audience, you won’t get anywhere.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google has said their link operator is not dead but continues to tell webmasters to use ...

DAYTONA BEACH, Fla., May 13, 2019 /PRNewswire/ -- Leading digital marketing agency Web Daytona has announced the next phase in their digital evolution: an official business expansion into franchise ...

When it comes to franchise lead generation, two heavyweights dominate the ring. In one corner looms search engine optimization (SEO)—an opponent who fatigues the competition with stamina and endurance ...