Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

Geico's Gecko ventured into new territory this week with its first live, unscripted podcast appearance, part of a new marketing strategy enabled by artificial intelligence, according to a press ...