This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. Ever scratched your head in confusion when your Gen X ...

It starts at six figures.

Generation Z, born roughly between 1997 and 2012, has cemented its status as a dominant force in the workforce. With their oldest members now in their late 20s and early 30s, they’re no longer the new ...

Gen Z has high expectations when it comes to the salaries they want to make right out of college, as well as the income they need to live a comfortable, middle-class lifestyle. Two separate surveys ...

Whether they’re going into middle school or going into the workforce, Gen Z is united in their self-perception as change-makers. They can clearly see the inequalities built into this world, which is ...

Gen Z is making 2025 the summer of no regrets and no missed concerts. According to survey data, concerts are at the top of Gen Z’s priority list when it comes to spending. Gen Z would rather spend ...