Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the dust. Overall, global advertising revenue grew 5.8% to $889 billion (excluding political ...

With recessionary and inflation concerns in the rear-view mirror for the most part, global advertising and marketing spend is set to rise 7.7% to $1.76 trillion in 2024, according to PQ Media. A year ...

LONDON, June 22, 2026 /PRNewswire/ --The global entertainment and media (E&M) industry will hit US$4.2 trillion in revenues in 2030, growing at a CAGR of 3.4%, as AI-powered advertising and in-person, ...

The caveat: a "severe scenario" impact from a continuation or worsening of the Gulf Crisis that risks $39.6 billion and $54.1 ...

Walmart is aligning its U.S., international and Sam's Club advertising businesses under one global commerce media vision led ...

As the world braces for a possible recession, the global advertising industry has remained robust – according to two holdco-owned media agencies, that is. Global advertising revenue grew 6.5% in 2022 ...

From the AI gold rush to streaming’s takeover of linear TV, the forecast reveals the forces driving advertising’s next era.

Facebook’s global advertising revenue is forecast to surpass $100 billion in 2024, according to WARC Media’s latest “Platform Insights” report. If achieved, that would make the Meta-owned platform the ...

Worldwide advertising will post a 5.8 percent gain this year to $889 billion, before slowing to a 5.3 percent gain in 2024, excluding U.S. presidential campaign advertising, GroupM forecasts. By Etan ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

MediaPost's worldwide ad-growth forecast consensus rises 1.2 points to +8.9% for 2026 based on new estimates from WPP and ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage ...