Is a marketing degree worth it? If you’re wondering whether marketing is a good major, it’s important to understand that marketing is an essential component of every business. Companies rely on ...

Opinions expressed by Entrepreneur contributors are their own. Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative ...

Our work - the ad rules we administer, the policies behind them and the decisions we take -gets people talking, whether it’s about broadband pricing or gender stereotyping. And, more often than not, ...

Good marketing can have a huge impact on how nonprofit organizations achieve their fundraising goals and engage their communities. Though their financial objectives are different, nonprofits can learn ...

Marketers can learn a lot from Hollywood and movie marketing campaigns. The scenes from the original "Top Gun" have become mainstays in Americana culture. After an almost 40-year break, its sequel, ...