Google is giving advertisers more ways to evaluate creative performance and make data-driven optimization decisions.

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance. Advertisers spotted a new beta feature in Google’s Performance Max (PMax) ...

Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited ...

Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026 strategy. Performance Max (PMax) campaigns have become the ...

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under ...

Google added first-party audience exclusions to Performance Max, giving advertisers more control over customer acquisition strategies. New reporting includes budget projections, expanded audience ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

Google will add AI-generated voiceover capabilities to Performance Max video ads using advertiser headlines and descriptions, but there is an opt-out deadline for marketers working for brands that do ...

Performance Max (PMax) campaigns are promoted by Google as AI-powered tools that optimize everything for you—just launch and forget. But they can come with serious limitations. While the following ...

The extended DSA transition timeline gives advertisers more time to test AI powered options & manage the transition at a ...

Google in a company blog post announced it is moving its AI Max for Search campaigns out of beta testing and will automatically convert Dynamic Search Ads and other legacy formats to AI Max in ...