New research from Ahrefs, a leading marketing platform, found that Google's AI Overviews now result in a 58% lower average clickthrough rate for top-ranking pages, up from 34.5% just eight months ago.
Google remains the primary referral source; ChatGPT is small but measurable. Figures are referrer-based and limited to Ahrefs Web Analytics sites. The tracker updates monthly. Ahrefs launched a ...
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