Overview: AI helps automate repetitive marketing tasks, such as email campaigns and data analysis.Machine learning enhances ...

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

A Consumer Reports investigation reveals how the grocery chain tracks purchases and sells customer information to third ...

Samantha Kelly is a freelance writer with a focus on consumer technology, AI, social media, Big Tech, emerging trends and how they impact our everyday lives. Her work has been featured on CNN, NBC, ...