The perfume industry is booming — but some scent enthusiasts spray way too much. (Getty Images) How do you avoid joining their ranks? Ahead, experts share the best way to apply perfume and cologne (a ...

Model, activist, and entrepreneur Bella Hadid launches three alcohol-free, skin-nourishing fragrances inspired by her memories and long-standing love of perfume. By Erin Lassner E-Commerce Writer If ...

What's a Southern woman without her signature scent ... Dip a cotton ball in rubbing alcohol, and dab it on the areas where you applied too much perfume. This quick fix will instantly tone down the ...

We’ve all been there: You enter an elevator, airplane or other confined space and your senses are immediately assaulted by an overpowering, eye-watering scent that, used more sparingly, might smell ...