Lay’s sells more than 200 flavors of potato chips across the globe. Only one of them puts a potato on the package. That’s because in many ways, the largest potato chip company in the world, Lay’s, is ...

The biggest snack brand in the world just made a shocking discovery about its own customers. After nearly a century of selling potato chips, Lay's found out that almost half of their shoppers had no ...

The iconic yellow bag is changing, and it’s more than just a design tweak. Lay’s will rebrand in 2025 to emphasize its real, farm-grown potato origins. Packaging, recipes, and ingredients will be ...

Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...

PepsiCo's Lay's has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the "largest brand redesign in Lay’s nearly 100-year ...

Your favorite potato chip may look a little different the next time you reach for it at the grocery store. Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo ...