A new concept ad format for Ikea is going viral, and it shows that AI ads can actually be good. The concept, which appears to have first been created by X user @Salmaaboukarr, starts with a wide shot ...

Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, print ads still held their own in the 2010s – from deliberate ad fails with ...

To promote the opening of its new UK store in Brighton, Ikea has launched a playful new campaign that addresses the realities of living by the sea. Featuring some of its iconic items, with the ...

An Ikea ad concept has gone viral, showing how AI ads can reduce the time and cost to create them. The ad capitalizes on Ikea's branding -- the build-it-yourself model. The ad begins with a wide shot ...

Addition was founded in 2021 and has done work with Google, Prudential, The New York Times, Realtor.com and more.