Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video ...

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...

Facebook is continuing to expand an advertisers’ ability to control where their ads appear. Four tools have been expanded as of yesterday, specific to the in-stream ad placements brands can run on as ...

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