Conventional wisdom holds that targeting the best-connected individuals in a social network is an effective way to nudge a ...

In recent years, behavioral science has been going through a replication crisis. Research results, some widely cited and some even applied to real-world problems, couldn’t be replicated when other ...

Leadership is all about influence. So is marketing. And teaching. And managing. And selling. And communicating. And politics. And, yes, parenting. And, yes, virtually every other kind of human ...

When it comes to susceptibility to influence on social media, "It's not just about who you are—it's about where you are in a network, and who you're connected to," said Luca Luceri, a lead scientist ...

Most Americans say religion’s influence in society is declining, and for many people, this is a lamentable development. Americans are much more likely to express positive than negative views of ...