Adobe's Analytics Student Challenge will use data from The Walt Disney Company with the aim of improving the media and entertainment giant's e-commerce strategy. Adobe has stepped up its outreach to ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Among the new e-commerce tools unveiled by Adobe at the ...