As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv. The ...

NBCUniversal recently named iSpot a preferred trading currency as competition heats up among third-party data analytics firms. By Caitlin Huston Business Writer Goldman Sachs has agreed to invest $325 ...

Real-time cross-platform TV ad measurement specialist iSpot has agreed a four and a half year licensing deal for all smart TV data from LG Ads Solutions, the advertising and data platform from LG ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Todd Bishop on Apr 27, 2022 at 4:00 ...

ISpot.tv Inc., a company that aims to help advertisers verify the reach and impact of their TV and streaming-video ads, has received a $325 million investment from Goldman Sachs Asset Management LP.

The nation’s TV networks are picking their own measurement team. The U.S. Joint Industry Committee, a group backed by Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery, has ...

TV ad measurement company iSpot has announced that it has received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering ...

The streaming wars might mean you have way more options when it comes to platforms and content for entertainment. But ultimately, paying for all those options is going to look a lot like the high ...