If it feels like everyone on your social feed went to Tokyo this year, you’re not imagining it. Japan has become one of the premier destinations—not just for travel enthusiasts, but for beauty ...

Japanese hair straightening, AKA "thermal reconditioning treatment," videos have been popping up across my social media timelines, but what is it exactly? The end results look similar to a relaxer, ...

Straight hair goes in and out of style. But for some people, there’s nothing quite like the feel of flipping a long, sleek strand of hair over the shoulder or the look of a shiny, perfectly straight ...

Listen, however you choose to wear your hair is your choice and yours alone. And if that choice is to straighten your hair on the regular, and you’ve officially exhausted both your arm and your flat ...