KFC is now in the third year of its ‘Believe’ platform and, after building a quasi-religion around fried chicken, this latest instalment reframes belief as something to be tested, not just celebrated, ...

Mother appears to have invented a whole parallel universe for KFC-affiliated chicken and it's back with the spookiest ...

We speak to the creatives behind the strange third instalment of the long-running KFC Believe brand platform, which this time is an invitation to get involved ...

As KFC launches the third instalment of its ‘Believe’ platform, the chicken chain is seeking to drive “active participation” from fans.