Kendrick Lamar and Willy Chavarria are strengthening their already proven collaborative relationship with a new collection in tandem with the GNX artist's upcoming Apple Music Super Bowl Halftime Show performance in New Orleans.

If there's one thing K Dot knows how to do, it's make the absolute most of a high-profile TV moment, whether it's a performance slot on the Grammys or the biggest event in sports.

Kendrick Lamar ’s performance this year promises to be no different. Today, the rapper has announced that he’s teamed up with designer Willy Chavarria on a limited collection to commemorate the event—perhaps a hint of what’s to come?