Walmart is offering a 54-piece kids' makeup kit for more than 50% off during its deals event. The Sendida makeup kit includes non-toxic, washable items like eyeshadow, lip gloss and nail polish.

A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

(WGGB/WSHM) -- A growing trend of young girls wearing makeup and using beauty products is sparking debate. Many are asking what impact these products could have on children as they grow up. Western ...

Experts are weighing in on the growing trend of young girls using makeup and the companies choosing to market their products to children as young as 3. Yamalis Diaz, a clinical child and adolescent ...