Unboxing the LOL Surprise Loves Mini Sweets Jelly Belly Deluxe Pack! Includes 4 sweet-themed dolls. Which one is your favorite? Great for collectors!

Moments after hearing about the LOL Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular — and increasingly sold out — toy. But first, she had to figure out what it was ...

Unboxing another LOL Surprise Minions doll! Join us as we explore this fun collectible toy. Are we going to collect them all?

It's called L.O.L. Surprise, and it's THE toy story of the season. Much in demand, it's a little complicated to explain why. So we're leaving that to John Blackstone, who reports our Cover Story: As ...

Best known for reimagining the blind unboxing experience, L.O.L. Surprise! first began in 2016 with its cute and collectible small dolls that come in a mystery ball. The consumer peels back layer ...

LOL Surprise collectors have a new line to try and track down, as MGA has announced that LOL Surprise J.K. dolls are here. These four collectible dolls have real, styled, brushable hair, real fabric ...