The enduring appeal of Lego comes not from the complexity of the sets, nor the adorable minifigure versions of pop culture icons, but from the build process itself, and turning a box of seemingly ...

Lego has made amateur architects out of millions of kids, not to mention their parents. Their sets do have a problem with longevity, though, and it’s not so much that those tiny bricks aren’t durable ...

Since the LEGO system was introduced in the mid-1950s, the sets of interlocking blocks, figures, and other pieces have been popular with people of all ages (except, maybe, the people who accidentally ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Two weeks before NASA's Curiosity rover lifted off for Mars last fall, one of the engineers who ...

You can currently pick up the same set this guy used for only $15.99 on Amazon. He has also provided detailed instructions about how to build it yourself via the Rebrickable website for only $3. If ...

A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

Regardless of whether we’re stuck in isolation or not, I think we can all agree that building LEGO is really bloody enjoyable. Whether you’re building your dream house as a six-year-old, or forking ...

In September, former Milwaukee resident Todd Elliott introduced the world to his Brewers Famous Racing Sausages Lego set. The set ― which Elliott intends to become an official Lego product with the ...

When I was 10 years old, I built a monster truck out of Legos. It had a four-speed transmission and fully working transfer case, so you could switch from two- to four-wheel drive. It had articulating ...