It's been an interesting week in branding, as Elon Musk has thrown out the rulebook and decided to rebrand the cohesive brand Twitter with an '𝕏'. He then decided he didn't like the 'X', which is a ...

Elon Musk has been pushing the X brand since before the turn of the century, starting with online banking site X.com in 1999. Musk has been open about his love of the letter X for a long time. Many ...

Not everyone sees how to write the letter x the same way. The internet can rarely agree on anything, case in point: the dress, Yanny and Laurel, and what color tennis balls are. But now the internet ...

The internet is abuzz as the app formerly known as Twitter announced a name change last week. X.com now redirects to Twitter.com; the company's headquarters now sports a flashing X where there was ...

Since its release in 2006, Twitter has become a household name, so much so that the Oxford Dictionary added "tweet" as a word in 2013. But that doesn't stop the company formerly known as Twitter's new ...

Twitter owner Elon Musk's campaign to rebrand the bird-themed social media platform to X is well underway — but trademarking the new brand and protecting it from legal challenges may be a bumpier ...

Typing a letter on the Apple App Store would give users a broad result, but typing the letter "x" would now lead them to find the new "X" app that is formerly known as Twitter. Apart from this massive ...

For starters, the swastika X—or cross—has come to symbolize the very essence of evil. And the letter, as signified by the skull and crossbones, portrays death by poison. Yet it also represents virtue ...

It’s now used to indicate sex and gender beyond the binary. But X has always been powerful. By Alex Marzano-Lesnevich As a bookish child, I loved most of all an anthology of stories that sat high on ...