It's been an interesting week in branding, as Elon Musk has thrown out the rulebook and decided to rebrand the cohesive brand Twitter with an '𝕏'. He then decided he didn't like the 'X', which is a ...

Elon Musk has been pushing the X brand since before the turn of the century, starting with online banking site X.com in 1999. Musk has been open about his love of the letter X for a long time. Many ...

Not everyone sees how to write the letter x the same way. The internet can rarely agree on anything, case in point: the dress, Yanny and Laurel, and what color tennis balls are. But now the internet ...

Since its release in 2006, Twitter has become a household name, so much so that the Oxford Dictionary added "tweet" as a word in 2013. But that doesn't stop the company formerly known as Twitter's new ...

Twitter owner Elon Musk's campaign to rebrand the bird-themed social media platform to X is well underway — but trademarking the new brand and protecting it from legal challenges may be a bumpier ...

Typing a letter on the Apple App Store would give users a broad result, but typing the letter "x" would now lead them to find the new "X" app that is formerly known as Twitter. Apart from this massive ...

For starters, the swastika X—or cross—has come to symbolize the very essence of evil. And the letter, as signified by the skull and crossbones, portrays death by poison. Yet it also represents virtue ...

Appearing on the latest episode of Zerodha co-founder Nikhil Kamath's "WTF is?" podcast, Elon Musk said that when he initially acquired the domain name 'X' in 1999, his idea was to "solve" money from ...

Peter Schumer does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

It’s now used to indicate sex and gender beyond the binary. But X has always been powerful. By Alex Marzano-Lesnevich As a bookish child, I loved most of all an anthology of stories that sat high on ...