China’s mobile-first culture and thriving influencer economy have propelled livestream commerce to the forefront of the nation’s retail revolution. Platforms like Taobao Live, Douyin, and Kuaishou ...
The rise of live e-commerce, often referred to as social commerce or live-stream shopping, marks a shift in consumer behavior. Audiences worldwide are increasingly drawn to brands that establish a ...
China - Judicial Trends In Trademark Infringement And Unfair Competition In Live-streaming E-commerce: Lessons From The ...
Live commerce is rapidly transforming global retail into a $2 trillion attention-driven powerhouse and is poised to become the future of shopping. Originating in China and now expanding worldwide, it ...
As the world grows more digitally connected, e-commerce is evolving fast, and live commerce is leading the charge. By turning passive browsing into real-time engagement, selling via livestream gives ...
I still remember the 1980s and '90s when TV shopping networks like QVC and HSN transformed how people shopped. Charismatic hosts, real-time phone calls and limited-time offers made shopping feel ...
The penalty reflects a broader regulatory crackdown on content and operations deemed undesirable or harmful on Chinese online platforms Chinese regulators have slapped a 26 million yuan (US$3.7 ...
Considering the recent success of TikTok's shopping initiatives in the East, as well as its uncertain lifespan in the U.S., the ByteDance-owned company is expanding its shopping platform, TikTok Shop, ...
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