In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

New projections from S&P Global Market Research confirm that local political ad spending will be a windfall for broadcasters in 2026, with revenue expected to reach $4.02 billion. That is up 15% from ...

Guideline has announced a new expansion of its Ad Intelligence Insights with the launch of Local Dynamics, a new subscription report delivering recurring analysis of advertising investment across ...

BIA Advisory Services is framing its 2026 local advertising outlook around a single premise broadcasters will recognize immediately: the money is still local, but sellers who can prove results will ...