Lena Kleinwechter, Customer Engagement & Loyalty Strategist at Talon.One The momentum behind loyalty has never been stronger. According to data from Mintel, the UK has seen a sharp increase in loyalty ...

Over the last 5+ seasons I have attended a lot of Mets games. Like, a lot, a lot. Thirty something each year from 2006(including all the playoff games)-2008. 53 in 2009. 37 last season. I say this not ...

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long ...

I’ve been married for many years. In the lifetime of our marriage, my wife and I have become many different versions of ourselves. Our needs, wants, and interests have changed over time. Honoring ...

We show loyalty to our parents, our partners, and our best pals. And, of course, our furry friends. But if someone asked you to capture that emotion in words, what would you say, exactly? If you’re ...

Being a supporter isn't for the emotionally attached. Clubs come and go, as even European champions can descend into mediocrity. Managers are always prone to sacking, as the slightest misstep can lead ...

Anyone can be loyal to any thing, person, or idea. The true meaning of loyalty involves other traits, such as trustworthiness, honesty, and being loving and caring. What does it mean to be loyal? The ...