Your adventure tour is waiting. Gourmands welcome.The Adventure Travel Trade Association sizes its market as potentially $1.16 trillion. To reach that number required a more... Marketing campaigns ...

Italy’s lakes often get all the glory, but don’t sleep on Switzerland. The Swiss landscape boasts equally stunning lakes, including the particularly scenic Lake Lucerne. Located at the base of the ...

Lucerne is one of central Switzerland's most charming medieval cities, located about 35 mi/55 km southwest of Zurich. The Old Town has many interesting sites, which you can easily see on foot. If time ...

LUCERNE, Switzerland – Besides the Alps, chocolates, cows and fondue, Switzerland teems with many churches to fill the “pray” part of every “eat, pray, love” itinerary. In Lucerne, straddling ...

Set alongside a cobalt lake ringed by the snow-covered Alps, Lucerne is almost too picture-perfect to be real. The city’s well-preserved Old Town is packed with sunny squares, candy-colored houses, ...

Take a peaceful walk through Lucerne, one of Switzerland’s most picturesque cities. This walking tour captures the stunning ...

The second World Tourism Forum Lucerne got under way this afternoon with an opening event hosted by its General Manager, Prof. Martin Barth. The three-day international summit is fully dedicated to ...