Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the ...
When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships. But there had to be sound business ...
Salesforce on Tuesday announced the release of Marketing Cloud Lightning. In a nutshell, Marketing Cloud has been revamped with the Lightning Experience, which will create a common look and feel ...
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