In today's day and age, if you're not playing the marketing game, your restaurant is likely out of touch. From local online ads to geofencing and social media, there are a myriad of restaurant ...

Applebee’s has long been a date night destination, but the brand’s position was solidified as such in 2021 when country musician Walker Hayes sang about it in his song “Fancy Like.” That position ...

We know that people’s trust in advertising is waning—Nielsen’s 2021 “Trust in Advertising” report showed that 66 percent of consumers in North America ignore mobile ads and that the most trusted ...

Why Integrate Influencer Marketing into Your Marketing Strategy Influencer marketing can be a powerful addition to an integrated marketing plan. Influencers amplify your brand’s voice across multiple ...

ALGES, PORTUGAL - MARCH 15: A Burger King road sign advertising Drive Thru and Play King is seen outside a local fast food restaurant on March 15, 2023 in Alges, Portugal. (Photo by Horacio Villalobos ...

Choosing which methods are right for your restaurant to measure marketing campaigns in order to analyze the data you need can be daunting for any restaurateur. We delve into ways to gauge your ...

Entrepreneurs often don't know much about marketing their business. After all, they are good at what they do and chances are that isn't marketing. Developing a successful marketing campaign involves a ...

DALLAS (Nov. 5, 2025) — BRIX Holdings, the multi-concept franchising company behind Friendly’s and a portfolio of beloved restaurant brands, today announced the appointment of Erik Jensen as vice ...