Seeking alpha—a higher mean return for the same risk—is one thing. Finding it or some other free lunch is another. Efficient market theory, which predicts the immediate exhaustion of all risk-free ...

Mary Ann Campbell used some entertaining sleight of hand to make personal finance a more appealing topic for Arkansans, magically creating a niche career. It began in 1985, when Campbell was offered a ...

The book has a striking dust jacket that’s easily worth more than a thousand words. It shows a top hat with emerging rabbits made of origami-folded cash. The book is Laurence J. Kotlikoff’s Money ...