Count Chocula. Franken Berry. Boo Berry. The names of the General Mills Monster Cereal mascots are iconic and have been for over 50 years now. But it’s been over 35 years since they added a new ghoul ...

The only real Halloween cereal is the lineup of General Mills monster cereals. Yeah, yeah, there are Haunted Lucky Charms and Reese’s Puffs Bats, but true Halloween cereal begins and ends with Franken ...

General Mills is piggybacking on the anticipation surrounding the upcoming presidential election by asking consumers to visit a mobile-optimized microsite and vote for their favorite of its cereal ...

Are you a print subscriber? Activate your account. 2 hours 19 min ago By Garett Sloane - 3 hours 10 min ago By Tim Nudd - 3 hours 47 min ago By Ad Age Staff - 5 hours 12 min ago By Adrianne ...

The UK advertising watchdog has banned Raisio’s online advert for its Honey Monster cereal, alleging it breached EU rules on health and nutrition claims. The ad ...

Count Chocula, Boo Berry, and Franken Berry are getting a monster cereal makeover-Jim Henson muppet style! It seems General Mills icons are teaming up with The Jim Henson Company to mark its 70th ...

Half a century ago, the General Mills company had a genius idea. Create a whole line of breakfast cereals inspired by the horror icons seen in classic Universal Monsters films. (Which luckily were all ...

You can not talk about Halloween and not think about the return of everyone's favorite General Mills Monster Cereals in the fall. Funko sure does live their Ad Icons and today's Funkoween event ...

Reports emerged earlier this summer that the beloved Frute Brute cereal would be returning this fall alongside classic Monster Cereals like Count Chocula and Boo Berry, with General Mills officially ...