The Clean Label Boom Is Exploding Worldwide 1% in 2025. Honestly, those numbers tell us something powerful about where ...

Have you ever picked up a product at the grocery store, looked at the label, and thought…what in the world are natural flavors? Don’t worry—you’re not the only one. Natural flavors are a pretty common ...

The next time you scan a food label and feel relieved to see “natural flavors” listed among the ingredients, you might want to think twice. What the food industry markets as a wholesome, ...

CPG companies developing clean-label foods and beverages are turning to natural flavors over their artificial counterparts, while consumers might be overstating the importance of more natural ...

BASF SE’s BASFY Aroma Ingredients brand, Isobionics, is set to launch two new natural ingredients, Isobionics Natural beta-Sinensal 20 and Isobionics Natural alpha-Humulene 90, for the flavor market.

Not necessarily. According to Michael Hansen, PhD, senior scientist at CR, “There’s no real difference between natural and artificial flavors in terms of nutrition.” “Natural flavors,” as defined by ...