Nivea has pulled a deodorant ad that declared "White Is Purity" after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white supremacy ...

*Nivea is flirting with white supremacy in a new ad for its invisible deodorant. The beauty brand used the slogan “white is purity” for the ad posted on its Facebook page, which was geo-targeted at ...

Companies like to push the envelope with their ads. Sometimes the gamble works, sometimes it doesn't, and sometimes, like in the case of a new advertising campaign from Nivea, the whole thing turns ...

Nivea is in hot water over an ad for its new spray deodorant. According to CNN, the company has pulled an ad that read “White Is Purity” after it triggered backlash on social media. The original ad ...

Add Yahoo as a preferred source to see more of our stories on Google. Nivea's latest ad is causing controversy for encouraging skin lightening, which has become a booming business. Nivea is yet one ...

This article originally appeared on Fortune. Nivea is pulling its “White is Purity” ad after social media users accused the company of being racist. The ad originally appeared on the company’s Middle ...

If you took a quick glance at the latest Nivea ad to appear on Nivea's Middle East Facebook page to promote its Invisible for Black and White deodorant, maybe you wouldn't see what all the fuss is ...