1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...
A beer company will be giving away free beers to customers to celebrate its 50th anniversary. Miller Lite will be giving away 50,000 beers at 450 participating bars across the country on International ...
1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and test-markets the beer in Providence, Rhode Island; Decatur, Illinois; San Diego, California; and Knoxville, ...
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