Unless you were living under a rock, you probably saw at least one of the Old Spice commercials starring Isaiah Mustafa that began airing the day after the 2010 Super Bowl. With this campaign, Procter ...
CINCINNATI--(BUSINESS WIRE)--The Old Spice brand from Procter & Gamble (NYSE:PG) today announced its expansion into the men's hair care category with the introduction of an all-new collection of hair ...
CINCINNATI--(BUSINESS WIRE)--Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old ...
He was “the man your man could smell like.” We looked away from him and were suddenly transported onto a majestic ocean liner. An outstretched hand offered us “two tickets to that thing you love,” ...
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