‘Never Let a Friend Lose His Swagger’ by Wieden+Kennedy Portland shines a humorous light on lonely guys with a series of over-the-top dramatized spots. The commericals, made with Old Spice’s usual ...

Old Spice released Friday the first-ever Swagger Rankings, an index on which the Cincinnati Bengals ranked ninth. “For a team to consistently perform at a high level, they need to have swagger,” said ...

Old Spice and Walmart partner with America’s Promise Alliance, Big Brothers Big Sisters of America, and C.H.A.M.P.S. Male Mentoring Program to Promote the Power of Mentorship as Part of the Brand’s ...

There’s a common misconception that skincare is something only women are concerned with, but that couldn’t be farther from the truth. Debunking that myth is at the heart of Old Spice’s aptly titled ...

Old Spice is best known and loved as a scent, but this equity doesn't always translate to sales success. In 2008, “Glacial Falls” was the worst-performing scent in the entire Old Spice portfolio—a ...