In its new campaign, dubbed "Experience is everything," Procter & Gamble targets prospective Old Spice customers in their 'tweens to early 20s with a bit of guidance from the Old Spice men of decades ...
CINCINNATI--(BUSINESS WIRE)--Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old ...
Unless you were living under a rock, you probably saw at least one of the Old Spice commercials starring Isaiah Mustafa that began airing the day after the 2010 Super Bowl. With this campaign, Procter ...
If by some chance, you haven't heard about or watched the viral video campaign in which the Old Spice guy answered questions from the famous and not-so-famous, let's just say it's been a hit. To put ...
Procter and Gamble is recalling 18 Old Spice and Secret products because of a cancer-causing chemical. The aerosol antiperspirants were sold in stores nationwide and online. The FDA said the products ...
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Old Spice Drops Holiday Collection With New Scents
Old Spice’s holiday releases always spark excitement, but this year’s drop is already getting trending attention thanks to the packaging and over-the-top scent names. The brand designed the collection ...
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