Business Wire

Palm Tree Names Britton Woolf as Managing Director, Transaction Advisory Services

LOS ANGELES--(BUSINESS WIRE)--Palm Tree LLC (“Palm Tree”), the modern M&A advisor providing integrated investment banking and financial consulting services to middle market businesses, today announced ...
The Desert Sun

History: How did Palm Springs get its name?

In 1949, a city councilwoman spearheaded a project to plant hundreds of palm trees along Palm Canyon Drive, solidifying the city's identity. While palm trees ultimately gave the city its name, other ...
Los Angeles Times

Palm trees are about as L.A. as it gets. But is it time to bid them a frond farewell?

The Eiffel Tower was not, at its birth, universally admired. The fact that it was supposed to be temporary did not mollify the people who disliked it, chief among them the short-story writer Guy de ...
The Desert Sun

What kind of trees are in Palm Springs? Tree inventory offers a history lesson

In the fall of 1949, the City of Palm Springs dedicated 308 palm trees in an official ceremony. The community had worked diligently to acquire and plant the palms along the drive at the entrance to ...
SFGate

California has a palm tree problem

Along the iconic Sunset Boulevard in Hollywood, palm trees line both sides of the roadway. They tower above the tourists and traffic, synonymous with Los Angeles in the minds of visitors. About 8 ...
Los Angeles Times

L.A. desperately needs more shade. So why were 77 palm trees planted near LACMA?

This summer, at least 77 new fan palms have been planted along two blocks of Wilshire Boulevard near the Los Angeles County Museum of Art. In 2006, the Los Angeles City Council decreed that the city ...