There’s a connection between DEI and ROI. Research suggests that more than half (54%) of consumers don’t feel culturally represented in online advertising, making them less likely to purchase from ...
GlaxoSmithKline has moved its global Panadol advertising business into a bespoke integrated WPP team after a competitive pitch. WPP will create integrated campaigns and content encompassing ...
In a new ad released by Panadol, one of Australia’s leading painkiller brands, we’re told “headaches have changed”. The ad promotes Panadol’s “Home of Reconnection”, a house on the NSW South Coast ...
The £1/2 million campaign for Panadol Advance Tablets launches on 1 February and will run on terrestrial and satellite stations through to 7 March. The ‘Visible Man’ TV ad features a man and woman, ...
Herron vs Panadol If Dick Smith hadnÕt made it trendy to be Australian-owned, would these two have ever ended up in court? ÒOpinionÓ polls, claims and counter-claims of ÒAustralian-nessÓ ended with ...
Margaret Fulton gets caught in a supermarket tussle, genital-free pooches return, Target flogs kidswear and Repco has ripper deals in the countdown of last weeks most played ads; Panadol racks up a ...
In a new ad released by Panadol, one of Australia’s leading painkiller brands, we’re told “headaches have changed”. The ad promotes Panadol’s “Home of Reconnection”, a house on the NSW South Coast ...
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