TORONTO, ON--(Marketwired - Sep 25, 2014) - Modern marketing involves creating compelling content that engages customers in order to help generate, nurture and convert leads. Uberflip recently ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product ...

Infer, providers of a predictive sales and marketing platform, has enhanced Infer Glance, a sales and account intelligence application, and launched a new predictive behavior scoring for Pardot. "The ...

Salesforce on Thursday said it will launch a service called Salesforce1 Sales Reach, which combines its Pardot lead scoring and grading system with its communities. The move highlights how Salesforce ...

ExactTarget, the marketing software giant that went public in March, has picked up a pair of smaller companies to build out its portfolio: marketing automation company Pardot for $95.5 million ($85.5 ...

That's what ExactTarget says it is doing by bringing Pardot on board. Of the US$ 95.5 million, $85.5 was in cash and the rest in common stock. But who cares about how much it paid, we want to know why ...

Acquisition Extends ExactTarget’s Ability to Serve Both B-to-B and B-to-C Organizations with Advanced Automation, Cross-Channel Capabilities from a Single SaaS Platform INDIANAPOLIS--(BUSINESS WIRE)-- ...

How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? Are you having to guess which leads are more likely to result in conversions? Or are ...