The pop star unleashes her "Patrona" era, debuting a special partnership with the tequila distillery.
Patron has launched its first ever 100-proof tequila. Here's what sets Patron 100 apart, from tahona production to its experiential debut.
From 'Patrona' the song to Patrón the bottle — Becky G's full-circle moment.
Pop superstar Becky G is once again joining forces with Patrón Tequila, this time for a limited-edition release spotlighting the importance of water systems in communities throughout Mexico. On ...
A-listers toasted to Music's Biggest Night with The Golden Record, the official cocktail of the 2026 Grammy Awards by Patrón Tequila. Here's how to make it at home. By Erin Lassner E-Commerce Writer ...
If you purchase an independently reviewed product or service through a link on our website, Robb Report may receive an affiliate commission. First let’s break down what that language actually means.
In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip premiered ...
Patrón Tequila, and France’s renowned crystal producer Lalique, have announced that they will unveil on July 24, National Tequila Day, the latest expression in their remarkable collaboration: Patrón ...
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