Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

If you’ve got to give a presentation, then chances are you want to make it persuasive. If the audience doesn’t believe or behave differently than they did before they heard you, then you simply didn’t ...

Let thy speech be better than silence, or be silent. – Dionysius of Halicarnassus Students of persuasive speech learn a skill, a craft, and an art. Contents come and go; speaking effectively is an ...

The persuasive speech attempts to effect a change. Its purpose will be to convince the audience to accept your views on a debatable issue. It goes futher to change beliefs and attitudes and request ...