Planters has "paused" its viral marketing campaign depicting the "death" of its iconic Mr. Peanut mascot in the wake of Kobe Bryant's death, Ad Age reports. Planters launched the campaign last Tuesday ...

Planters Peanuts has suspended its pre-Super Bowl advertising campaign about the fiery death of its mascot Mr. Peanut following the helicopter crash that killed basketball legend Kobe Bryant. Last ...

LOS ANGELES - Planters has put a hold on its ad campaign featuring the death of its mascot, Mr. Peanut, following the death of NBA star Kobe Bryant. But the brand says it will continue a planned mock ...

Kraft Heinz snack brand Planters is pausing paid advertising behind a campaign about the apparent death of its animated mascot, Mr. Peanut, after a helicopter crash Sunday killed nine people, ...

A recent ad campaign by the Planters peanut company has been put on pause. According to AdAge, the company halted its recent Super Bowl ad campaign centered around the death of their fictional mascot, ...

Planters resurrected Mr. Peanut in a Super Bowl ad after "killing off" the mascot ahead of the big game. The ad shows Mr. Clean, Kool Aid Man and others at a funeral. "Mr. Peanut, he spent his life ...

Discover What’s Streaming On: Twitter users will have to wait to learn the fate of Mr. Peanut. On Monday, Ad Age reported that Planters has paused its viral Super Bowl campaign, which teased the death ...